experiences.

Product designer shaping digital experiences
through human understanding, business
thinking, and intentional design.

The story so far

I didn't start as a designer. I wasn't the artsy kid—in fact, I failed art class. But I've always been drawn to people. Understanding how they think, what they feel, and why they do what they do. That curiosity led me into organizations early on, where I learned to solve problems that required empathy, not just logic.

I found design not through aesthetics, but through necessity. Starting from creating simple visuals, to building my first website during COVID to help my organization communicate better. It wasn't perfect—but it worked. And that's when something clicked.

I realized I didn't just want to make things look good. I wanted to make things make sense. Since then, I've been shaping my path at the intersection of people, business, and technology—designing products that don't just function, but connect.

I think in systems to create
experiences that make sense Here's how I do it

Say
Feel
Think
Does
Worry
Mad
Relaxed
Happy
Content
Observing
Irritated
Sad

I start by understanding people.

behaviors, needs, and real-world context

Line structure nodes

Then I structure the problem

Idea illustration
Screen illustration

And turn it into something people can use

Where am I at now?

Currently Growing With
Apple Developer Academy

Apple Developer Academy

On going project and case study

Things I have

Created

TOKO INDO PRAHA · 2021 · TOKO INDO PRAHA · 2021 · TOKO INDO PRAHA · 2021 · TOKO INDO PRAHA · 2021 · TOKO INDO PRAHA · 2021 · TOKO INDO PRAHA · 2021 · EASY PAY · 2022 · EASY PAY · 2022 · EASY PAY · 2022 · EASY PAY · 2022 · EASY PAY · 2022 · EASY PAY · 2022 · EASY PAY · 2022 · EASY PAY · 2022 · BARECARE · WMS REVAMP · 2025 · BARECARE · WMS REVAMP · 2025 · BARECARE · WMS REVAMP · 2025 · BARECARE · WMS REVAMP · GREED IS GOOD · 2025 · GREED IS GOOD · 2025 · GREED IS GOOD · 2025 · GREED IS GOOD · 2025 · GREED IS GOOD · 2025 · GREED IS GOOD · 2025 · MERCURIOUS · 2022 · MERCURIOUS · 2022 · MERCURIOUS · 2022 · MERCURIOUS · 2022 · MERCURIOUS · 2022 · MERCURIOUS · 2022 · MERCURIOUS · 2022 ·

What I believe

I believe great products don't start with features. They start with understanding people. In a world of systems, grids, and optimization, it's easy to forget the human on the other side of the screen.

Design, at its best, is the practice of making complexity feel simple—and making the invisible, visible.